Rewst Rebuilds Automation Platform to Address MSP Skills Gap

Rewst tackles automation engineer shortage with platform overhaul

Rewst is fundamentally reengineering its automation platform to address a stark imbalance in the managed service provider market: approximately 80,000 MSPs worldwide served by only 1,000 skilled automation engineers, according to CEO Aharon Chernin.

The company announced at its FLOW 2026 conference in Nashville that it will integrate Model Context Protocol (MCP) Server and agentic AI directly into the core of its platform. The redesigned system, expected to reach general availability later in 2026, aims to enable MSPs without specialized automation staff to build and deploy workflow automations for their small and midsize business clients.

Why it matters

Automation services represent a significant growth opportunity for MSPs, but the extreme scarcity of qualified engineers creates a bottleneck that prevents most providers from scaling these offerings. By lowering the technical barrier to automation creation, Rewst's approach could reshape how thousands of MSPs deliver services and compete in an increasingly AI-driven market.

How the new architecture works

The reengineered platform centers on an AI agent tool that allows users to describe a business process in natural language. The agent then automatically constructs a workflow that users can review, modify, and approve before deployment. This prompt-based interface is designed to feel familiar to anyone who has used ChatGPT or similar tools, removing the need for deep automation scripting knowledge.

Chernin framed the decision as existential. "I was racking my brain for months on how we not just survive but thrive," he said in an interview with ChannelE2E. The breakthrough came when he realized that making MCP Server the foundation of the product would "make AI better, and then that is how we thrive."

Balancing accessibility and expertise

Rewst has been testing the new version with approximately 30 MSP partners since spring 2025, expanding access to a broader group in early July. The company opened further testing to additional partners following the Nashville conference.

Chernin emphasized that the platform is not intended to replace existing automation engineers but to amplify their productivity. "They can do more and get more done. They can maybe build 10 automations a week instead of one," he said. Conversations with automation professionals at the conference confirmed they view the AI capabilities as an enhancement rather than a threat.

For the roughly 79,000 MSPs without dedicated automation engineers on staff, the new capabilities offer a path to enter a service category that has been largely inaccessible due to skills requirements.

Rewst works with approximately 1,500 MSPs that sell and deliver its automation services to end customers. The company held its third annual FLOW conference in June 2025.

These details were first reported by Todd R. Weiss for ChannelE2E.