Automation

Pickr.AI Brings Modular Picking Robots to Existing Warehouses

Norwegian startup's technology integrates with AutoStore, VLMs and conventional systems without requiring infrastructure overhauls.

Omega Editorial· September 23, 2026· 3 min read

Incremental automation without infrastructure replacement

Norwegian robotics company Pickr.AI has developed modular picking robots designed to integrate directly into existing warehouse systems, addressing one of the industry's most labor-intensive operations without forcing operators to redesign their facilities.

The company's technology works with automated storage systems including AutoStore and other cube-based configurations, as well as vertical lift modules, miniload systems, shuttle systems and conventional shelving. By focusing specifically on the picking process rather than building complete storage solutions, Pickr.AI enables warehouse operators to introduce robotic automation incrementally.

The approach combines robotics, artificial intelligence, 3D machine vision and gripping technology to automate piece and order picking. Systems operate alongside both automated equipment and human workers, according to the company.

Why it matters

Picking remains one of the most expensive and labor-intensive stages in warehouse operations. Solutions that require complete infrastructure replacement create barriers to adoption, particularly for mid-sized operators or those with recent investments in existing systems. Pickr.AI's modular approach lowers implementation risk and capital requirements, potentially accelerating automation adoption across a broader range of facilities.

Proven deployments in logistics and pharma

Pickr.AI already has operational systems in pharmaceutical and third-party logistics environments. At logistics company Spedify, the technology integrates with an existing AutoStore system to provide continuous order picking during evenings, nights and weekends. The company cited flexibility, scalability and rapid value creation in selecting Pickr.AI as its automation partner.

At VESO Apotek, Pickr.AI's PickrMate system handles order picking around the clock, preparing orders overnight for processing when regular shifts begin.

The company is now preparing to expand deployment across the Nordic region and internationally.

Commercial leadership appointment

As it moves toward broader market deployment, Pickr.AI has appointed Mats Halvorsen as chief commercial officer, effective September 1, 2026. Halvorsen joins from Element Logic, where he worked in strategic business development, sales, product partnerships and commercialization of warehouse automation technologies.

In his new role, Halvorsen will lead sales and market strategy, including customer and partner network development, international expansion, and establishing processes to support wider deployment. He will also focus on building reference customers and documenting return on investment.

"Pickr.AI has developed technology that addresses a clear and growing market need – and perhaps the most critical part of the entire material flow: picking," Halvorsen said. He emphasized the combination of ease of installation, competitive pricing and strong investment case as key advantages.

CEO Roald Valen said the company's ambition is to make robotic order picking accessible to a broader range of warehouses, allowing customers to automate incrementally with low risk.

Pickr.AI describes its patented technology as designed to reduce implementation barriers while providing a scalable path to higher automation levels. The company is based in Stavanger, Norway.

These details were first reported by Robotics and Automation News.

#warehouse automation#robotic picking#pickr.ai#autostore#logistics technology#modular robotics

This is an original analysis by the Omega editorial team. Source reporting: Automation Watch.

Want systems like this working for your business?

Book a Call

More in Automation

Automation· 4 min read

Purdue Tests Remote Nuclear Reactor Control Across Three States

A July demonstration linked a research reactor in Indiana with Idaho National Laboratory and Microsoft Azure to adjust power automatically in real time.

Via Automation Watch · Sep 23, 2026
Automation· 3 min read

YouTube Expands AI Editing Tools and Shopping to 35 Countries

The platform unveiled Gemini-powered video editing, live auto-dubbing for 2027, and broader affiliate commerce access at its Made on YouTube event.

Via AI Watch · Sep 23, 2026
Automation· 4 min read

When Automation Stops Paying: Two Human-Finished Ads Beat 20 AI Versions

An e-commerce company's test reveals the hidden crossover point where removing humans from creative and support workflows erases the value automation was meant to create.

Via Automation Watch · Sep 23, 2026