Higgsfield AI Ships First Fully AI-Generated Feature Film

A new production model

Higgsfield AI has premiered The Cully Hill Boys, marking what the company claims is the world's first fully AI-generated feature film. The 110-minute comedy-action movie was shown to a private audience in New York City and stars AI versions of MMA fighter Israel Adesanya, former UFC champion Quinton "Rampage" Jackson, livestream creator N3on (Mikyle Rafiq), and streetball creator Matt "MK" Kiatipis.

The production timeline represents a dramatic compression of traditional filmmaking schedules. A team of 28 people, including nine directors led by Aitore Zholdaskali and Adilet Abish, adapted Timothy Planagan's award-winning screenplay into the finished film in just four weeks. The project generated nearly 1,000 assets and 100 AI-generated locations at a total cost of $2 million.

Notably, 40 percent of the production team had no prior experience working with AI tools before joining the project.

The film's premise

The Cully Hill Boys follows an East London-based UK rap trio—Cal, Horace, and Oli—who become entangled with two rival organized crime syndicates after accidentally discovering millions of British pounds hidden inside a boat.

The casting approach represents a new model: using AI to generate digital versions of athletes and internet personalities rather than traditional actors. This method sidesteps conventional production constraints around scheduling, location shoots, and physical performance capture.

Why it matters

The $2 million budget and four-week timeline signal a potential shift in film economics. Traditional feature films typically require months or years of production and budgets ranging from tens to hundreds of millions of dollars. If AI-generated films can deliver comparable entertainment value at a fraction of the cost and time, it opens new distribution models and revenue opportunities for creators who previously lacked access to traditional studio resources. The fact that nearly half the team learned AI tools on the job suggests the barrier to entry for this production method may be lower than expected.

Industry reception

While AI implementation in creative fields has often sparked controversy, the premiere reportedly did not generate the heated opposition that might have been anticipated. The article notes that industry professionals attending the screening saw potential opportunities in the technology rather than viewing it solely as a threat.

Details were first reported by Inc.