GXO deploys 127 Exotec robots for Guess fashion fulfillment

GXO deploys 127 Exotec robots for Guess fashion fulfillment

GXO Logistics has installed a large-scale robotic system at its Venlo, Netherlands distribution center to handle fashion fulfillment for Guess across EMEA and Asia markets, according to Retail Tech Innovation Hub.

The deployment includes 127 Skypod robots from French automation provider Exotec, integrated with 60,000 rack storage locations, eight goods-to-person picking stations, and 200 meters of conveyor infrastructure. The system processes up to 70,000 pieces per day and reaches throughput of 2,200 order lines per hour during peak demand periods.

Why it matters

Fashion logistics presents distinct automation challenges that differ from standard warehouse operations. High SKU counts, seasonal demand spikes, and multi-region distribution require systems that can handle variability without sacrificing speed. This installation demonstrates how third-party logistics providers are deploying robotics at scale to meet the operational demands of global fashion brands, where fulfillment speed directly impacts customer experience and inventory turnover.

Operational impact

Mark Donné, Operations Manager at GXO Venlo, said the automated solution has delivered immediate results. "The impact has been evident from day one," Donné stated, noting the system enables faster processing, greater predictability, and smoother workflow across the facility. He emphasized the system's scalability to support future growth as GXO's business with Guess expands.

Wim Vermeir, Senior Sales Executive Benelux at Exotec, highlighted the precision requirements of fashion logistics. "Fashion logistics doesn't tolerate approximation - high SKU counts, seasonal spikes, and EMEA wide distribution require precision engineering, not off-the-shelf automation," Vermeir said. The company designed the system specifically for these operational demands.

System architecture

The Skypod system uses autonomous mobile robots that retrieve storage bins from vertical racking and deliver them to stationary picking stations, a goods-to-person approach that eliminates worker travel time. The 60,000 rack locations provide dense storage in a relatively compact footprint, while the eight picking stations create parallel processing capacity to maintain throughput during peak periods.

The 200-meter conveyor network integrates the robotic system with the facility's broader material handling infrastructure, enabling smooth transitions between automated and manual processes.

GXO indicated the system supports the company's operations for Guess across both EMEA and Asia regions, suggesting the Venlo facility serves as a distribution hub for multiple markets rather than solely European fulfillment.

Details were first reported by Retail Tech Innovation Hub.