Apple to Unveil Siri Overhaul at Developer Conference

Apple is preparing to unveil a comprehensive overhaul of Siri at its developer conference on Monday, addressing what analysts describe as two years of unfulfilled promises for its AI assistant.

The announcement comes as hundreds of millions of consumers have shifted to AI assistants from OpenAI and Anthropic, while Apple's Siri—despite being accessible across 2.5 billion devices—has struggled to keep pace with newer competitors.

The Data Advantage

Analysts believe Apple's core strength lies in the personal data residing on every iPhone: emails, messages, calendar appointments, and information scattered across the operating system and apps. This data could transform Siri's usefulness, but Apple faces a fundamental challenge—its privacy and security architecture deliberately locks down this information.

Third-party apps cannot read data from one another, and even Apple requires user permission to access much of it. The company's task is unlocking this data's potential for both its own services and third-party developers.

"They have to make Siri not suck, but Apple also has to put the framework together of how their developers can take advantage of AI themselves," said Patrick Moorhead, founder of Moor Insights & Strategy. "AI is all about data, because data is what creates context and what creates better results."

Expected Features

According to Andrew Cornwall, a senior analyst with Forrester, the most visible changes will likely include a "chat" mode for Siri and a "personal context" option allowing users to share data with the assistant.

Cornwall expects Apple to enable developers to plug their apps into Siri using "extensions" and allow them to choose among AI models from OpenAI, Anthropic, and Google's Gemini. The company may also introduce new methods for tapping into the AI processing capabilities of its custom chips.

Why it matters

Apple's approach to AI will shape how billions of users interact with artificial intelligence on mobile devices. Unlike competitors racing to deploy cutting-edge AI agents, Apple appears focused on practical features that balance utility with privacy—a strategy that could define mainstream AI adoption. The company's stock has risen 50% over the past year, suggesting investors remain confident despite the competitive pressure.

Practical Over Cutting-Edge

Analysts agree Apple will frame AI as customer experiences rather than technology for its own sake. While Nvidia and Microsoft have invested in emerging technologies like OpenClaw—which can direct AI agents to log into online services and carry out tasks—Ben Bajarin, CEO of Creative Strategies, does not expect Apple to follow immediately.

"It's way too early for the consumer," Bajarin said. "Honestly, I'm not even sure businesses are ready for this in an uncontrolled context."

The details were first reported by Reuters.